I just killed a product that made $1,788 MRR at its peak.
Today its down to $700.
It was a video editing service for realtors.
Looked good on paper. But between:
- Paying editors
- Software
- Marketing
The profit wasn't there.
Making the call was hard. We're told to never give up.
But I think, success isn't just knowing when to push. It's about knowing when to give up.
The founders who saved businesses from death? Probably killed dozens of projects first.
This wasn't the one. That's okay.